Social Media Supervillain Unmasked: How to battle Ambiguity

People think villains are easy to spot.  They have defining characteristics and menacing traits.  But some hide in plain sight.

How do you protect against what isn’t there?

Before you began, you had an idea, a concept, or a service to offer your audience –

Now that you are successful, and have customers, it’s natural to want to share that with the rest of the world.  You’re aware that to attract more customers and stay relevant it’s important to promote your business. In today’s society that means digital media.  You can cast a rather large net using the tools available at your fingertips.  For all the wonderful and exciting things that come with social media marketing and management, there are some common pitfalls and mistakes to be aware of as well.

The first thing, above all else, is remember to whom you want to advertise to.  We all walk that fine line of being ambiguous.  When you are vague, it makes it hard for the consumer to understand your intentions.  If the customer cannot understand your idea or where you are trying to go, then they won’t take the time to follow you – or read your posts.  Why bother?  In the computer dominated world we live in, it’s easier to click on something else.

Ambiguity is the equivalent to electronic death.

Ambiguity.

A very real threat.  A very tangible concept.  Yet when defined, the dictionary describes the noun ambiguous as having more than one interpretation, or a double meaning.  In addition, it further explains that something is unclear or inexact, because a choice between alternatives has not been made.

Think about that – and your product or business.  How do you represent yourself to your market?  Are your services clear?  Intentions well designed?  How alive are the lines of communication?

If you cannot answer these questions yourself, truly your audience cannot either.  Before we decided to enter market as business owners or entrepreneurs – it was on us to decide our strategy, our marketability, and our product.  It is up to us to continue to decide to value add services for the consumer, and how to make that relationship long lasting over time.  To ensure return customers, loyalty, and referrals.  In a dynamic unstable digital front, things can go sideways in a structured well-defined framework.  Consider the opposite.

Release that albatross by having a clear idea of yourself, and how you want to be seen and by whom.  Does your name relate to your product or service?  Do you have a domain you’ve purchased?  Does that domain match your business name?  Is it easy to find and search?  Is it simple and easy so that people can remember it?  Can they look you up and find you if need be?  Have you followed that same approach when setting up your social media channels?  Are those channels all linked through your website?  Have you given yourself the time and permission to construct a logo?  Have you considered building or purchasing a character or avatar to represent yourself digitally?  All of these questions we just went over relate to your brand, identity, and logo.  These are paramount and necessary to survive much less to thrive in the market today.

Protect and define your brand, identify your clientele, and remove the threat of the ambiguity villain today.  Before that villain becomes your grim reaper of digital death.

Adzory is always here, to help you craft your ad story.